Le Tea is a bubble tea brand that emphasizes the purity and authenticity of tea extraction. Inspired by the brand’s commitment to real, organic ingredients and precise brewing processes, I developed a design concept that combines the aesthetics of an organic laboratory with the timeless charm of an ancient apothecary.
The goal was to convey the meticulous and scientific nature of tea preparation while avoiding a sterile or clinical atmosphere. To achieve this balance, I incorporated warm greens and organic plant elements throughout the space, reinforcing the brand’s organic identity and creating a sense of vitality and freshness.
The store is thoughtfully divided into three key zones:
1. Selection – where customers can explore and choose from a curated variety of teas.
2.Extraction – showcasing the precise brewing process with a focus on transparency.
3. Production – where the final drinks are crafted, reflecting the harmony between science and nature.
This concept invites customers to engage with the story behind their tea, creating a space that is both educational and immersive.